When it comes to increasing your website conversions, using the right SEO strategies makes all the difference. Then again, optimizing your brand’s searchability can cost a lot of money. Think about the SEO plugins you have to purchase and the cost of accessing keyword research tools.
Fortunately, there are ways you can make the most out of your SEO efforts without having to pay a lot. Here’s a guide to help you build an effective SEO strategy at a minimal cost.
1. Do a site audit
SEO is all about keeping tabs on your website and making sure all the cogs and gears are working harmoniously to give you a higher position in the search engine results page. So, before you get to develop an effective SEO strategy, analyze your website assets first.
First, use a free-to-use SEO crawler like Screaming Frog to identify content duplications, missing meta-tags, and other issues that pull your search engine ranking down.
2. Analyze the content of your competitors
Another useful low-cost strategy is to know what your competitors are doing. To do this, determine three or four organizations that are in the same keyword universe as you are.
From there, you can pay a visit to their websites and identify the kind of content they produce. Do they have other informational materials aside from blogs? Do they use core keywords in their headings and titles?
It’s these details that comprise successful SEO and you will need to consider them as you begin to improve your frontend and backend properties.
3. Balance quality and keyword-richness
In the past, SEO was all about keywords in creating content. But now that Google is focusing on user experience, quality matters more than keyword stuffing in your blogs and web pages.
Nowadays, you don’t blog just so Google ranks you in the sweetest spot in the SERPs. You blog because you have something relevant, useful, and fresh that audiences want to hear. As you include valuable keywords you are looking to rank for, make sure that your content provides answers and insights that will satisfy your users.
The best part about this is that you don’t have to pay anything. You just have to write really great content.
4. Look for the best service deals
Most SEO activities are just too complicated to handle on your own. In most cases, you will need the help of an SEO company to make sure you are on the right track.
In spite of the cost of hiring one, it’s still possible to find an SEO company that can provide you with affordable options.
You only need to scout for possible service providers and get an idea on how you can get the best deals. Click here to learn more about how reputable SEO companies price their services.
SEO is without a doubt a very important part of digital marketing and the good thing is you don’t have to spend a lot for it to work.