As the eCommerce industry grows, so does the competition for online dominance. eCommerce is now being widely used, and is growing exponentially. It is estimated that in North America, around 83% of the people have made some transaction or another online. Hence, be it a digital or physical product, online shopping is the trend these days. Google has now introduce a new service called Google Merchant Center that will help product sellers to utilize this opportunity and promote their products on the world’s largest search engine. Just as Google Places can help local business to expand their outreach, so can Google Merchant Center help merchants to effectively promote the products they sell.