Bounce rate is the percentage of your site visitors who leave your site after viewing only one page. Having an extremely high bounce rate means your site visitors hardly navigate more than one page of your site.
Following are the six smart strategies that you should use to keep your visitors on your pages longer. These strategies will help you to decrease bounce rate of your website.
1. Use larger fonts.
According to Smashing magazine, using fonts smaller than 16 pixels can decrease your website’s readability. Your site’s font size should be larger than or equal to 16 pixels.
Also, your site should be readable across multiple devices – desktop or mobile.
The line length, height and font size should be balanced.
2. Open external links in a new window or tab.
Having external links that open in the same window or tab will take your readers away from your site. To keep them longer on your site make external links open in a new window.
However, you can have internal links open in the same window or tab as it would point to an another page on your own site. Thus, reducing the bounce rate.
Setting all the externals links within your content to open in a new window will keep your readers retained on your site.
3. Interlink your posts.
Internal links are the links which points to a web page of your own site and not to an external website.
Having two or three internal links within your posts which keep your readers or visitors engaged with your content. This will ensure that they read or open more than one page and thus reduces the bounce rate of your blog.
A quick SEO tip: Try to interlink higher in your posts.
The links placed within the first two paragraphs of your post are likely pass more link juice compared to the ones which are placed towards the bottom of the post.
4. Include speed bumps.
Making your posts more scannable increases the chances of your readers to stay longer at your site and explore it further.
You might be wondering, what are speed bumps? Speed bumps are nothing but the sub-headings, bold, italics, etc. that catch your reader’s eye.
You can make important points as your sub-headings. Including the sub headings will force your readers to slow down, stop and read it.
5. Have a good site design.
A simple website design is much better than the one which is overwhelming and confusing. Right color combinations and easy navigation contribute to a great site design.
Do the following to convince your visitors to stay longer through the power of your site’s design alone:
1. Use a responsive layout.
2. Do not put up too many Ads above the fold.
3. Avoid too much text and poor formatting.
4. Use sub-headings and larger fonts.
6. Reduce your website loading time.
“The percentage of users users who hit a page and then quit that page (i.e. bounce) before the page even loads” is actually an incorrect definition of bounce rate.
According to Rigor, If the page does not load, or if the user bounces from a slow page load, the analytics platform won’t register the user at all.
Your website’s analytics measurements begin only after the website is loaded. People who leave your website even before the pages load will not register as bounces.
But to play safe, always work to reduce your website loading time because people leaving your site even before it gets loaded will not be considered as a bounce but will surely decrease the number of readers of your site.
Over to you!
Do you have any other insightful tips to decrease bounce rate? Let us discuss in the comments below.