The idea of making money online is spreading like a fire. Competition is getting fierce out there, and there are many other freelancers who are far more experienced. So if you want to get far in the freelance world you need to stand out. You need to know the right tactics to draw attention to yourself effectively.
You need to showcase your work in front of targeted market. This post will guide you to promote yourself exceptionally well in the world of freelance without spending a penny. Keep reading to know some secret insights to instantly raise your freelance profile.
Do not expect that you will receive freelance jobs just by making profiles on a bunch of sites. You need to have the ability to shout about your skills, make new connections and maintain them effectively. If you expect a higher payout you need to go far beyond and work to improve your professional reputation.
Following are some unbeatable strategies to be the best Freelancer on the block.
Increasing your reputation as a freelancer is all about making a buzz about yourself. Get recognized for your work and be in the spotlight by using the strategies and tips mentioned below.
1. Be A Good Blogger.
Start your own blog and get quality engagement at your blog. You don’t need to write about your personal life on your blog. Write articles related the niche which interests you. Have interesting content, meaningful conversations and good social influence.
Having a blog with lots of quality content and lively discussion makes you stand out and show you as the real winner. Because it takes hard work to get people to talk about your content.
2. Be A Social Networking Star.
Be active on the top 4 social media platforms – Twitter, Facebook, Google+ and LinkedIn. Follow or befriend like-minded clients and fellow freelancers. Showcase your work occasionally and be careful you don’t over do this.
Social media is the most cost-effective way to show your influence. Thus, this makes social networking the best tool for self-promotion.
3. Always Try To Be In The News.
When I say “Be In The News” I don’t mean that you need to be in the headlines of newspapers. Rather I urge you to be opinionated or be in the talks or press. If you see some public debate in a community, participate actively; voice your opinion and showcase your expertise.
If you have worked together with a charitable project or have started a campaign related to your niche – then tell the press. Take the help of press release to spread the word about what you did and what cause you promote.
4. A Personal Domain Name Is Good For Branding.
Register your name as your domain name. This will enhance your personal branding. Your clients will never have to remember your site name. Instead they will just have to Google search your name and your site would appear in the search results.
Learn the art of injecting your personality into your brand. Whatever you have on your site should speak something about you.
For example: If you write Gadget reviews on your blog, make sure you add your own opinion and style. You can also add your own video in which you can talk about pros and cons of the gadget. Or if you are camera shy like me, you can make some creative images or infographics.
Whatever you do make sure it should reflect your personality!
5. Build A List.
Your e-mail subscribers can be your potential clients. If you have a blog and you have quality subscribers, don’t be reluctant to seek freelance opportunities from them. Periodically e-mail them and let them know about how you can help them.
Your e-mail list can give a great boost to your career as a freelancer. So make sure you start building your list today!
Now, I would love to hear from you.
Are you a freelancer? Or you want to be one? Do you use any other strategies for self-promotion? Let me know in the comments below.
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P.S. Know anyone struggling with their freelance career? Please share this post with your best colleagues and friends or anyone who could find this helpful.