Pakistanis these days do not think about Guess and Gucci because they have now their own version of exclusive branded stores to haste. One of the most leading Pakistani fashion brands that are now taking the fashion industry by storm is Khaadi.
The name of this company Khaadi refers to ‘hand woven’ materials since its specialization is to deal with the apparels and accessories that are solely made from hands. Khaadi no doubt has recently become a multinational Pakistani clothing brand organized and operated by Shammon Sultan. Khaadi has a wide range of clothing for women in Pret wear but also deals with a huge variety of unstitched lawn, children’s clothing, shoes, bags, jewelry and is also programmed to open a clothing collection for men’s wear soon.
All about KHAADI
Khaadi has not only gained attention and love of common public but is also gaining appreciation from fashion critiques and celebrities. Khaadi has earned several industry awards like Lux Style Award for High Street Band thrice, Achievement in Fashion Design – Prѐt and has also been designated at many events in different categories at Lux Style Awards. After such huge success it is eminent to regard Khaadi as the one of best fashion-brand in Pakistan.
What Made KHAADI the Most Followed Brand in Pakistan?
There are many things that have made Khaadi one of the most leading yet most followed brand in entire Pakistan. The owner of Khaadi, Shammon, had work experience with Noorjehan but for some more exposure he went to India and saw a lot of craft work being promoted over there. Since there was nothing of that sort in Pakistan, therefore he tried to give it a shot. Khaadi has been a huge success since day one because the products seemed very faithful and were enough to give Shammon the confidence that he needed.
Khaadi is probably the only Pakistani trademark that has been very observant on customer service because according to them, it is one of the most significant features of constructing a product and should be used to produce long-standing affiliation with their clients. Over many years they have delivered their consumers with maximum quality provision and have upheld the excellence till now. Khaadi has a very well qualified staff in every branch that not only works in a very modest way with all the clients but also assists them in picking up things according to their body. According to different customers, Khaadi has a very decent staff that transacts with clients in a humble way. They even offer guidance to customers if they ask. Everyday staff of Khaadi undoubtedly stands out if we relate them to other trademarks in Pakistan. Many other brands offers clothing for men and women both but the only have male or only female staff which generates difficulties for people at times.
According to consumer, having insight is very imperative for every clothing brand and they should have women staff because the large figure of consumers is females. Khaadi not only focuses on its excellence and design but they have also made a big place for it in the market through its services.