Although, Facebook Timeline experienced a mixed feedback from its users, there has been launched a new brand standard, redesigned by Facebook for Brands Profile and has opened the door to actual and significant interactions with customers. It has encouraged the brands to bring their business to social media rather than just adding social media to their businesses. With Facebook timeline for Brand profiles, the Marketers have found a new way to customize their new look with a well managed layout. Timeline will automatically go live for all Brand Pages from march 30th .
The New Design Outlook!
There are some incredible features that Facebook has introduced with its amazing new design offering more visualization to the consumers. As I have always said that colorful, relevant images are more eye-catching then the messy, long explanations, Facebook was keen enough to work on it.
Now the Brands can replace their first page view from old walls to the new visual view, where they can add images, advertisements, slogans, campaigns and what not. Comparing it with the previous outlook, where the visitors were welcomed with just a small tiny display picture and the wall, this has drastically attracted the business to make a use of Facebook in their Business strategies.
The new Facebook Timeline offers the Brands to add their autobiographies to their profiles, just like mine and yours. Moreover, an additional feature of introducing a Milestone on brands profile has been appreciated by the marketers.
The best of all, the marketers can pin the most important news on the top left for as long as they want by the newly introduced feature. It was often an issue that due to thousands of fans and their postings, the important news updates by the brands went down in the list and there were fair chances that about 50% of the visitors overlooked that. But now, the brands can manage what to show to the visitors and most importantly, how!
See the Difference!
By now, few Brands have switched to the Facebook timeline while others have not, I have chosen wisely the two competitors to make it clear how can Facebook timeline be used in Online Marketing via Social Media. See the difference by checking out the Facebook pages of Coca-Cola with a timeline Profile and Pepsi, with an old outlook!
The Coca-Cola page has great branded images at top and easy to be noticed by its consumers that what it’s all about.
Meanwhile, on the Pepsi page, the entire image is focused on getting the like and highlights very little about the brand.
You have to scroll down to see likes and other things that demonstrate brand credibility leaving the experience feeling forced and empty.
You can see a timeline on the right in coca-colas page, making the history systematic to go through, where as in Pepsi’s profile, the only thing that the eye see first is “ah, its Friday…” see the difference!
Facebook Timeline Brand Pages – For Business
As stated above, the welcome screen seen by the visitors currently means that they consumers could be see awkward messages that one might disapprove. These were the negative sides of the old Facebook, making the social media a less happening place for the brands.
The Facebook timeline for brands has radically added to the levels of connection between the brands and its consumers as it gives them a better opportunity to give a voice to their thoughts. The brand can interact with consumers through apps, games, etc. The new way to feature content has also made it catchier for the consumers to stay updates with the latest happenings of their favorite brands. The better the outlook, the more the people would like to stay tuned.
There is another great thing about this newly launched, remarkable design, and that is, Users will also be able to message a brand page privately, and the brand can respond directly to them, from there. This increases the Brand’s credibility in market as well as also reduces the chances of people complaining on the brand’s wall, which obviously the admin doesn’t want.
By now, it has been seen that the Facebook Timeline Experience for the Brand Profiles is much better than the Facebook timeline for the user profiles. The Timeline has proven itself really beneficial for the marketers. However, there are few Brands up till now that has had switched to the new timeline. We can take it as a snap shot for the time being waiting for march 30th when all the Brands will automatically be switched to it. The Facebook is really looking forward to the brand feedbacks about the timeline after being criticized for the Facebook timeline that they introduced months ago for the users.