One of the top tips given by the professional Bloggers of the world is to write a link Bait Post. Now this is something important to understand. Many of you might be aware of its functionality and importance; however the newcomers in the Blogging world need to know its significance.
Link bait is actually the content on your site to which other sites link by them when they find your content worth linking too. It’s different from driving traffic for your website because you don’t ask people to link to your site; in fact, they do so, only when they want to. It is true that usually, links are difficult to get. To make it clearer, with link bait, you bait your content and wait for it getting linked.
It’s worth mentioning here to avoid any misconception that although link baiting is something you are not controlling, however creating a link bait post is also not something that just happens by accident. It’s the result of your journey from thinking to write till you post it all.
What’s the point?
By now, you must have got an idea why to work on having link baits, and if not then, here is the answer. If your content grabs a good amount of link baits, it can help you in the following ways:-
You can literally grow your site overnight by generating countless social networking references like Twitter mentions, Facebook shares, inbound links, etc.
It creates more links to your site, which help you in the search engines. Furthermore, these links come to you themselves and you don’t have to beg for them.
It creates more links to your site, bringing more potential customers. This helps your site coming up high in the search engines.
It will all not only bring popularity to your website but also bring revenue you wouldn’t have expected.
1. Consider your Potential Readers
Following your niche, you have to be proactive in judging what your potential readers want from you and what they want to know. All you need is a good idea that matches up to your audiences’ expectations. And once you get that, you can then start working on your idea of writing. However, deciding what topics and keywords attract the most of your audience is simply easy. You can analyze that by your website’s statistics.
It has been seen that the Breaking news often falls in that category, but so does an amazing e-book. This is because people take keen interest in such topics to keep themselves updated and also refer it back if they found it worthy of linking.
2. Compose an Eye- Catchy Headline
The first thing that gives a summary of your content, you skills, and your knowledge is your Heading. Reader opens that link which is offering him the most resemblance in his required content and in your heading. Understand the power of an attractive, as well as appropriate heading, used as an identity for your content. And if you are wise enough to target link baits with link bait articles, you almost always want to start with the headline as it is the most important part of the work.
Always remember that you need to grab your audience with your headline and the easiest way to do that is to either phrase the headline as “Top X” list or “X Steps” or “How to X”. Studies have shown that such articles do very well as they are easily understood and viewed as being informative but easy to read.
Your headline should use the keywords you have assembled from the starting and should find a way to focus on conveying a message that the article both has the information they desire and doesn’t require too much effort to get it.
3. Write well framed and Strong Content
Great content always serves as link bait. Internet market is one of those Businesses where you always get reward for the great things you do. Be systematic here; treat these points as the priority that you need to give to your link bait posts. If you have chosen a right direction to write on, you have phrased the headline perfectly, then you just need to work on a powerful content writing now. Many authors consider this one as the most important one, which is wrong, a good content writing stands on third position for bait linking.
I have been advising in many of my posts that although it is useful to be a talented writer, it is more important to be to the point and knowledgeable. If you stick to topics you know well or have studied deeply, you can include what the reader needs and wants to know and do so with minimum words.
4. Include Graphics
Images are equally important as the content of an article is. Including one image, related to your topic is the critical point most of the times, however using more relevant images in your articles, (I repeat, relevant) is better. It is important to remember that the aim is to get the reader into the article, give them the information they want and get them out quickly so they can link to it. One might think why there is a need to include images in a post, and the answer to it is, that Images help posts to stand out in RSS readers and also give social networking sites, like Digg and Reddit, something to use for thumbnails when displaying links to them. In short, a good visual helps a post get noticed almost everywhere it travels. Don’t forget that the first impression of your post totally depends on the headline, as well as the graphics used, equally!
It’s not guaranteed that by doing all of the above stated things, you will definitely get links but, if you don’t do these things, the post will never get any! For sure! Try to be creative and adopt things that can boost up your productivity.
All the best,