As Google continually changes its algorithms in a bid to improve the search experience for its users, search rankings of websites often go up and down. Now Google claims that there are more than 200 factors that work together to determine how well your website will perform, but one of the biggest factors is your backlink profile, which helps determine your PR, which in turn determines your website’s crawl and index rate. So how can you improve your rank and crawl/index rate? By analysing your backlink profile of course! Here’s a list of the top 5 backlink analysis tools you can use to analyze your backlink profile, and take the necessary steps in order to improve and optimize it.
1. Google Fusion Tables
This isn’t your conventional backlink analysis tool. Although still in its experimental stages, this is a great tool to visualize data, and see the relationship between different sites or sources of data. With Google Fusion Tables, you can;
- Upload small or large data sets from spreadsheets or CSV files.
- Visualize your data on maps, timelines and charts.
- Pick who can access your data; hide parts of your data if needed.
- Merge data from multiple tables.
- Discuss your data with others. Track changes and discussions.
2. Open Site Explorer
Moz’s Open Site Explorer is another great tool that is now being used increasingly by bloggers and webmasters to analyze backlink data. The Open Site Explorer shows you the Page Authority and Domain Authority for the URL you wish to analyze. In addition, you can see all the backlinks to a page of yours, along with the Domain and Page Authority of the individual linking pages as well, so that you can check out what backlinks have a low Authority, and might need weeding out.
3. Yandex Webmaster Tools
The Russian search engine is often ignored by users and webmasters alike. But it is nevertheless a pretty good and accurate tool collection with many useful features in its dashboard, including a pretty accurate backlink reporting. Another plus point is that, it has a pretty good API, which makes it easier to export data to other services.
SEOkicks is a German tool that claims to have it’s own index of around 42 billion URLs. I really like how easy it is to use and the ability to instantly export into a CSV. The data set includes the domain’s IP address along with Moz’s Domain Authority metric. The only down side to this tool is, it’s written completely in German. So you might have to use an online translator to get the full experience.
Like Google’s Fusion Tables, Gephi is a great way to build dramatic visualizations of a backlink profile. This tool is designed to chart graphs, so it is the ideal solution for showcasing networks and link relationships. One cool aspect of the visualizations is they can show both link connections and other metrics at the same time.
So, do you have any more good backlink analysis tools in mind? please feel free to share them with us in the comments section below! Good day 🙂