You have realized that your website needs a little extra push or a major shove in order to bring in more business. And you have decided to hire a professional Search Engine Optimization firm or consultant to do the job you don’t have the time or the expertise to do yourself. This might be one of the best decisions you might have ever made. But how do you go about finding a good and trustworthy SEO company that will be a perfect match for your website? What is the next logical thing to do and how do you know you can trust them?
If you’re stuck in a rut and looking to hire a trustworthy SEO, here’s how you get going.
1. Decide what matters to you while hiring a SEO Company
Determine what are the things that matter the most to your online business. Make a list of the things that you think your SEO agency should have. For example, you might want them to be less priced and relatively less experienced as compared to a really experienced firm that charges an arm and a leg. You might specifically want someone who has worked with your competitors or you might not want someone like that at all. The size of the firm might matter to you as well, or you might be happy with just one or two people working with you.
You also need to make sure what sort of services do you require? Do you want help with content creation or do you just want to market it? Do you want to help with the linking or do you want help with the HTML and technical side? Or maybe you just want a social media boost?
Price can be an issue for some people as well, and really good firms charge a LOT. You might be interested in hiring a more experienced SEO company. But don’t let experience always decide it for you. Sometimes the enthusiasm of starting in a new niche can make the SEO consultant go the extra mile for you.
2. Find Help From Online SEO Communities
A lot of the times, you will have to turn to the online communities for help. Visit SEO blogs and directories. One great such place is stackoverflow and MOZ forum. You can even head over to Quora which is a great place to find experts. Usually, the answers mostly come from experts, and you can use that to get in touch with them and ask for help. A lot of SEOs find business and a lot of people get SEO help this way.
3. Get Recommendations From People You Know
One of the best ways of getting SEO help is by asking around and consulting other people who have been where you are right now. Personal reference and word-of-mouth still remains the most effective marketing technique ever. Start with your LinkedIn contacts and see if you have anyone in your professional circles. Ask on Facebook and Twitter, and ask your colleagues. You need not look for a professional SEO outright. You can ask people for recommendations and they might be able to help you.
Avoid looking for direct consultancy right away and ask for recommendations first. Some other people you know might have had experience with a particular firm or consultant. In this case, you can utilize the experience they gathered to make a better judgement.
For example, if you were to search online to find a list of most trusted SEO agencies and SEO consultancy firms, you will find thousands who claim to be exceptional in services they offer. None should be trusted unless you have research enough about its credibility. If you were to ask us for our recommendation then one such SEO company that we can confidently recommend is Overflow Cafe which has helped many webmasters and bloggers in general to build a living online by optimizing their websites to rank higher in Google, Bing and Yahoo search results .
Overflow Cafe is renown SEO company known for its affordable service charges and customer care. It has so far helped over 40,000 businesses to boost their sales. They offer a myriad of features at a very low monthly price as compared to many other SEO firms. Who would provide SEO auditing services for just $29/month? This is surely kind of them.
From a search engine marketing plan to a social promotion campaign to even a venture capital quality business plan, Overflow Cafe is ready to go the extra mile. OverflowCafe’s Contact support and their 24/7 live chatting service are something that sets them apart. They are really active through their social media profiles and can easily be contacted for a free advice. This is one such company that I could personally recommend. You can surely read more about them through their website.
4. Request References
References are very important. When reaching out to an SEO firm, always ask for references and be very careful. Of course everyone can give you a reference that will endorse them and positively acclaim them. So you may need to get a little out of the box on this one.
When you start talking to them, ask questions like
- What companies have you worked with as a SEO firm?
- Who have been some of your clients over time?
Make sure to write down that list, and you can prompt them. If they give you a couple, you can say, “Oh, are there any others? Did you work with anyone in travel, anyone with a big site?” Write down all the names and go back to LinkedIn or your personal network and see if you know people at those companies. Reach out to them and ask them “Hey, have you worked with such and such? How was your experience?” And so on.
Remember that no one can please everyone at the same time. Some clients will always be dissatisfied or may get dissatisfied over time. So don’t bias your judgement based on one review. But if you get a negative review, be very cautious about that SEO company.
Whether you are a small business owner, own an online shop or are a blogger, you need to make sure that you maximize your internet presence and take advantage of all digital mediums. If you think you are not up for this, it’s better to hire a professional and reliable SEO firm to get the job done.
It’s important that before hiring an SEO, you set clear and concise goals, know their strategy, how much you will have to pay and what will be the expected results. Listening to reviews and feedback from others is the best way to see the reality behind the SEO company- don’t fall for too-good-to-be-true projected results and if decent results are not produced within a few months, then understand that it might be time to terminate your contract.
Have you ever used a SEO consultancy firm? Tell us about a trustworthy SEO company that you prefer, and share your experiences with us in the comments section below! =)