Why Google isn’t worried about Facebook’s Graph Search?

We have been hearing a lot about Facebook’s new search product, Graph Search. And in a recent post, we talked about all the goodies it has to offer. Now there is no shortage of search engines around here. But what makes this one worth noticing is that, it is going to be implemented on the world’s largest social media, which has over a Billion users. Besides, it has a lot of advanced search options to offer. So what does this mean for Google, the search giant? Some will go on to say that the two giants are on a collision course. But as it turns out, Google couldn’t care less at this point.

In an interview to Wired, Google’s CEO, Larry Page insisted that Google and Facebook weren’t really competing for the same bone. “We’re actually doing something different,” he said, adding that “it’s outrageous to say that there is only space for one company in these areas.”

In a comment, Page also mentioned that “Facebook has been doing a really bad job on their products.” Well, snide comments aside, Google has had it’s problems too, and had to abandon Buzz, Reader, iGoogle, and so on.

But the fact is, aside from those, Google has done a really good job. People primarily use Google Search for its simplicity. And Google has worked hard over the years to add more products and apps, and integrate them with each other to make user-experience more powerful, while at the same time, keeping it just as simple. In that, Google has achieved a lot, from GMail to Maps to a whole lot of other services that integrate with each other to provide a seamless experience.

Besides, the two have varying mission statements. Facebook’s aim is to ‘provide people with tools to connect with each other’, and Google aims at organizing information to make it more accessible. So while Google is a global search engine, Facebook is limited to information present on the site itself. So there’s no guarentee against incorrect information (nor is there any with Google, but Google at least is trying to root out spam and make quality content by insisting on webmasters to use Google Plus). So that gives Google somewhat of a headstart.

Of course, that is not to say that the two giants aren’t eyeing each other. Facebook’s recommendation engine might prove to be more effective, and reliable for things such as restaurants to visit, or books to read etc. But with Google, it’s that much easier to search stuff. Even though Facebook has well over a Billion users, not everyone is on Facebook. Besides, Google has been struggling in the fight against spam, and has been working on increasing trust. But so far, it has met with little luck. Whether Facebook fares any better, that’s something for time to decide.

And there’s always the possibility of a collaborative effort. Whoever said the two giants couldn’t come together? Google is lacking on its social networking, whereas Facebook needs the raw data that Google posesses. Page was quoted to have said in his interview, “For us to succeed, is it necessary for some other company to fail? No.” Who knows, the two might team up to allow you to search Facebook for recommendations, and then get the facts and details from Google, for example? What will happen though, is something for time to tell. All we can do is wait and see. And while you’re at it, you might like reading some of the following :p;

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