Has Facebook Graph Search Replaced Google significantly?

Ever tried searching about a gadget you want to buy or a place you wanted to visit on Google to know about the reviews of people who have used the device or a service previously? You must have noticed that the reviews from different people vary significantly from your likes and dislikes. It is always what you would love to have that people you may know or your friends leave you with their experience about a product or a service. This is yet not possible with Google but yes, Facebook has proved itself smart enough to announce its Graph Search as a new feature which helps you to search your interests, locations and much more which are preferred by your friends.

Facebook Graph Search

According to this new service been introduce by the Facebook team, it is now all possible to keep a track of your friend’s recommendation, whether it be for a book, a song, a gadget or a brand. Facebook noticed a trend that its users were looking for each other’s opinion to learn about the features, pros and cons of the potential products that they wished to go for. Facebook sensed that it is the right time to give a serious competition to the Google search engine which produces open results rather than been particularly targeted when it comes to reviews and recommendations.

When people were questioned about it, Adrian North who is a Psychology professor said that If you know a person’s music preference you can tell what kind of person they are, confirming that with this idea, people can actually save themselves from investing somewhere which might be inappropriate.

Facebook Graph VS Google Search

No doubts about the power of Google Search, it is important to understand that it is the large number of users of Facebook that makes it an additional plus point for its Facebook graph. People love knowing about what their friends are likely following. They find it easier to question and learn from people who are there in their social circle rather than searching on Google and getting random results.

For example, it was recently that I was searching for Sony Xperia handset to choose as a handset. I found myself interested in Xperia J but the reviews that I came across through Google literally changed my mind. However, when I tried the same search with Facebook Graph search, it was pretty good to find that 3 friends of mine are using the set and out of them, two were quite satisfied. You see making decisions this way is easier.

However, if you take a look on previous Facebook search algorithms, you would find that it experienced a poor feedback. Adding more in favor of Google, Facebook is limited to your friends only. This means that if you are interested in something which enjoys a targeted audience from the world then, you cannot rely on Facebook graph search only, and turning towards Google is the last but most useful step.

All in all, This Graph search can be taken as a significant move from Facebook team; however, it has a long way to beat Google to become the best search engine, at least this year!

Wishes,